We Are FÜRST
We craft high performance apparel and equipment that allows everyone of all ages and backgrounds to enjoy their time in the Great Outdoors. Cost should not be an obstacle to the enjoyment of the mountains but neither should low quality equipment be an hinderance.
We believe everyone who enjoys the outdoors is an outdoor athlete. From serious skiers to weekend day-hikers, we all aspire to better physical experiences in the outdoors. From our humble beginnings as a trading company, we now design our own equipment in-house, and our gear is tested all over the world.
From outdoor beanies and snow gear to indoor rock climbing accessories, we've got you covered with one of the best innovative materials. Take for example our 800 fill power down beanie hat - it is incredibly lightweight, weighing in at just 1 ounce (29 grams), this is one of the lightest, most packable, insulating, and versatile beanies you will ever use.
In addition to offering top quality products to our customers, it is also our goal and aim to give back to our community. That is why every purchase you make helps support children in need. We have partnered with SOS Outreach who offer mentorship programs to at-risk children。