We Are FÜRST
We craft high performance apparel and equipment that allows everyone of all ages and backgrounds to enjoy their time in the Great Outdoors. Cost should not be an obstacle to the enjoyment of the mountains but neither should low quality equipment be an hinderance.
We believe everyone who enjoys the outdoors is an outdoor athlete. From serious skiers to weekend day-hikers, we all aspire to better physical experiences in the outdoors. From our humble beginnings as a trading company, we now design our own equipment in-house, and our gear is tested all over the world.