The FÜRST Mission

We craft high performance apparel and equipment that allows people of all ages and backgrounds to enjoy their time in the Great Outdoors. Cost should not be an obstacle to the enjoyment of the mountains. But neither should low quality equipment be a hinderance.

We believe everyone who enjoys the outdoors has the heart of an athlete. From serious skiers to weekend hikers, we want to ensure your experiences with nature are as amazing as possible.